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  • Travel Company Taps Halal Holiday Market

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      Hanoi, Vietnam: Asia’s economy is still healthy and intra-ASEAN travel is growing significantly. Visitor from Malaysia and Indonesia travel in Vietnam have rebounded significantly in the past nine months thanks to more direct flights, and Luxury Travel Ltd. is reaching out to court Muslim tourists from these markets.

      Fiditour Ltd. has a high end halal holiday concept, this is a unique online brand, offering truly great holiday experiences with an Islamic ethos. The company’s aim is to provide a holiday experience that is in harmony with Islam from Vietnam travel. The featured hotels and resorts do not serve alcohol in rooms upon request, and have segregated swimming pools, leisure areas and spa facilities for men and women. Further, on some chartered cruises on Halong cruises, all food on board is sea food or halal food.


      “The Muslim population within Brunei, Singapore, Malaysia and Indonesia shows immense potential. Demand from this segment is picking up and is expected to increase, thanks to direct flights between Southeast Asian countries, including the newest flight to HCM City from Jakarta four times per week. Also, no visa is needed for most citizens traveling between ASEAN countries,” CEO of Fiditour Ltd.

      “In order to capitalise on these potential markets, we have launched a website, created special tours for Muslim travelers, worked with reputable halal food restaurants, searched out mosque locations and trained our staff in order to better serve Muslim travelers, concurrently to upgrade some hotel in Vietnam. We attend various travel trade shows in individual markets such as TTC Indonesia and Selangor Matta Islamic Travel Fair in Malaysia. We also plan to target India, Turkey, and the Middle East in the long run. And with nearly 1.6 billion Muslims in the world, the potential market is huge,” added him

      The company will launch a Vietnam guidebook for discerning travelers and focus on Muslim visitors. Plans are also in place to open a representative office in Jakarta, to act as a point of contact and information for Indonesian travel consultants and consumers. Fiditour is positioning itself as the first luxury halal tour and holiday operator in Indochina.
      According to VNAT, during the first three months of 2013, the number of visitors from Malaysia to Vietnam was 210,805, an increase of 125.4 per cent from the previous period.

      The tourism industry is looking to 6.5 million international arrivals, 32 million domestic travelers and revenue of VND150 trillion in 2012. The already approved tourism development strategy envisions that the number of international arrivals will soon be 7-7.5 million, that domestic travelers will approach 36-37 million, that revenue will hitUS$10-11 billion by 2015, and that the tourism sector will contribute 5.5-6% of the country’s GDP by that year.
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